DesignOps Global Conference 2022

Profile: Ane Sharma is a UX researcher at Schibsted, the biggest media group in Scandinavia. In her role, she plans and performs qualitative research for new initiatives as well as established brands. She also facilitates training sessions for colleagues from other disciplines who want to learn about UX research. Previously she was the user researcher at whereby.com, a video chat startup. She holds a master’s degree in development studies.

Workshop Title: ResearchOps and Collaborative Approaches to User Research

Outline: By participating in the process of UX research, you learn a lot more than by just getting the results handed over to you. In Schibsted, we use collaborative methods both for analysing in-depth interviews and for observing and analysing usability tests. These efficient methods are great to try with your team if you are a researcher, and valuable if you are a designer or PM wanting to better understand research results. This workshop will be very hands on, and by the end of the day you should be able to collaborate with your own team on research analysis.

The talk/workshop will be based on this recently published article: https://notes.uxinsight.org/article/collaborative-interview-analysis/ 

Website: https://schibsted.com