Executive Director of Strategy, Foolproof

Tim is the Executive Director of Strategy at Foolproof, one of Europe’s largest specialist experience design agencies. He leads their Strategy & Planning practice, developing and deploying their experience strategy framework, methodologies and expertise across a range of global clients.

As a UX strategist, he currently works with global brands such as Intercontinental Hotels Group, Shell, Lloyds Bank and AXA XL. Tim is based in London, and is a regular speaker on UX strategy in the US, Europe and Asia.


Title: Turning ideas into businesses at speed: Creating an autonomous vehicles insurance product in three months.

This talk will highlight the strategic planning and execution behind launching the world’s first autonomous vehicles insurance product for AXA XL. It also offers a considered retrospective and first-hand advice to those pursuing similar business goals.


  • How we launched a global product in under three months with design thinking – How to apply game-changing design thinking into your next product launch

  • How to adapt a large organisation around disruptive technologies

  • Turning a vision into a practical plan to launch

  • Insight into how big companies can compete with small agile organisations