Clive Grinyer
Head of Service Design
Royal College of Art 

Presenter Profile: Clive is the Head of Programme for Service Design at the Royal College of Art (RCA) in London. He leads the teaching and research activities for the pioneering and influential course that applies human centered design and creativity with system thinking to envision and deliver new solutions across society, sustainability, technology and business. 

Clive has set up and led design and innovation teams at Barclays Bank, Cisco, Samsung and telecoms company Orange. As a consultant he has worked at innovation consultancy IDEO in the US and was the founder of the design consultancy Tangerine along with Apple design chief and RCA Chancellor Sir Jony Ive. Creative review placed Clive in their Top 50 and described him as “a passionate advocate for the transformational potential of design for some three decades. Today’s focus on the value of digital product design and on design’s value in leading customer experience in the UK is, in large part, due to his work.” 

Clive is an acknowledged expert in design thinking, digital and technology innovation, service design and customer experience. He has been a trustee of the Royal Society of Arts, is Chair of the Design Business Association Design Effectiveness Award and is a member of advisory boards for the NHS, Innovate UK and Bosch.

Presentation Title: Good and Bad Decisions – how service design behaviour makes for better decisions. 

Outline: Service design is about transformation. The matter of transformation is people, organisations, culture, technology, ecosystems and platforms. Creating the evidence, concepts and plans and creating momentum to deliver impact requires more than tools. This talk will look at the behaviours and characteristics that impact real decisions. In an age of poor political and scientific decisions and new challenges ahead, service design is a necessary tool for the better solutions we need to build.

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