Lead Experience Designer
frog & Capgemini Invent
The pre-eminent global conference for design operations, research operations and innovation in digital design and digital transformation
Presenter Profile: With a background in art direction, communication strategy and UX design, Margaux is a Lead Experience Designer at frog, part of Capgemini Invent. Margaux supports clients on the framing and creation of Design Systems as well as on the implementation of their Design Operations strategy. She is passionate about these subjects that combine design, user experience, branding, visual design and change strategy. They are powerful tools towards more sustainability and a great way to harmonize and improve the daily life of employees. As a problem solver and a team player, she particularly likes to help designers to improve their skills, so she has set up a Design System training program for designers and started leading the DesignOps France community within our organisation since the beginning of the year.
Presentation Title: Solving tomorrow’s design system challenges
Outline: Today, almost all large companies have a design system, the challenge is no longer to convince people of its value, but to prove it, to maintain it and to allow the scale up of these design systems, really serving sustainability. The best platform will be nothing if it is not used, a design system is organic, made by humans for humans. Governance, ambition, maturity model, change management, evolution management, user research strategy, training and community management… Those are often the big forgotten points of design systems, but it is by considering these points that Design Ops becomes really powerful. Thanks to our experience with numerous clients (Orange, PMU, Meetic, Credit Agricole…) I will give you concrete tips that allow us to meet the real tomorrow’s design system challenges.