Head of Endineering
Ends and Endineering
Presenter Profile: Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors. Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings, from breakage to customer burnout to falling behind consumption trends. It’s important to plan for each of them. Not all companies do.” He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. ￼
Presentation Title: Endineering and what it means to Design Ops
Outline: How many ads have you designed? How many products have you launched? Have you ever designed an ending? Does it matter? We design rich, emotional and meaningful experiences to on-board the consumer with persuasive advertising and marketing. In contrast, the off-boarding of a consumer experience is barren of emotion and meaning. This sacrifices consumer action, holds back engagement; limiting reflection and responsibility. Long term side effects of this can be seen in the product, service and digital landscapes. Consequences can include climate impact, industries fined billions for mis-selling and individuals eroding their online reputations. The design ops community can be an important catalyse in this change. Inspiring cultural realignment to embrace Endineering and build consumption lifecycles that end as well as they begin.
Workshop Title: Endineering and what it means to Design Ops