DesignOps Global Conference 2022

Presenter Profile: Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors. Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings, from breakage to customer burnout to falling behind consumption trends. It’s important to plan for each of them. Not all companies do.” He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. 

Presentation Title: Endineering and what it means to Design Ops

Outline: How many ads have you designed? How many products have you launched? Have you ever designed an ending? Does it matter? We design rich, emotional and meaningful experiences to on-board the consumer with persuasive advertising and marketing. In contrast, the off-boarding of a consumer experience is barren of emotion and meaning. This sacrifices consumer action, holds back engagement; limiting reflection and responsibility. Long term side effects of this can be seen in the product, service and digital landscapes. Consequences can include climate impact, industries fined billions for mis-selling and individuals eroding their online reputations. The design ops community can be an important catalyse in this change. Inspiring cultural realignment to embrace Endineering and build consumption lifecycles that end as well as they begin.

Workshop Title: Endineering and what it means to Design Ops

Outline: Endineering. How many ads have you designed? How many products have you launched? Have you ever designed an ending? Does it matter? We design rich, emotional and meaningful experiences to on-board the consumer with persuasive advertising and marketing. In contrast, the off-boarding of a consumer experience is barren of emotion and meaning. This sacrifices consumer action, holds back engagement; limiting reflection and responsibility. 

The Endineering workshop will be a mix of lectures, individual and group activities. Attendees will investigate bespoke new tools and approaches to help them create world class consumer experiences. They gain practical skills that improve the design of product, service and digital off-boarding. Attendee will build a new perspective of design and experience new approaches that define this emerging area of product development and what it means for Design Ops. 

Aims of the session 

• History of why endings are overlooked in the consumer lifecycle 

• Critical impact gaps exposed at the end 

• Selling the importance of endings to stakeholders 

• Types of endings experienced by the consumer 

• Phases of consumer off-boarding • Methods to minimise the impact of bad endings 

• Tools to help your team build better consumer endings 

• Business opportunities missed at the end Attendees will get free E-Book copies of the new Endineering book.

Company Website: http://www.andend.co/