Bassel Deeb
DesignOps Manager

Presenter Profile: In 2019, ClearScore was ranked 6th in Deloitte’s Fast 50 – which ranks the fastest-growing European Technology companies. They also secured the 11th rank in Sunday Times Tech Track 100. The company has been growing quickly and Bassel has helped grow the ClearScore design team from 4 in 2016 to 24 in 2019, this meant new people to on-board, processes to be refined, formalised documentation, new tools to be adopted and old ones to be re-evaluated. Bassel has helped define roles, shape team dynamics, improve communication and support collaboration within teams to enhance and ensure Clarity, Quality and Scalability using DesignOps.

Presentation Title: Operationalising Design – From Zero to Hero!

Outline: In his talk, Bassel will describe how he set-up the DesignOps function at ClearScore to make Design processes as scalable, robust and rapid as those of IT, Engineering and Development without jeopardising creativity and quality. He will talk about empowering the ClearScore Design team and how to provide the Design team with the right and necessary tools in order to optimise their efficiency and improve their communication as part of a wider collaboration approach with the wider business, resulting in better user-centric and design-led products.

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