DR KARL JEFFRIES
CONSULTANT IN CREATIVEOPS

Profile: Dr. Karl Jeffries is a leading consultant on creativity, innovation and CreativeOps. He is a mentor, coach and training professional helping people and organisations develop novel solutions and outcomes in the digital experience economy.  

Dr. Karl Jeffries helps professionals to think differently and unleash their creative problem solving potential to bring their professional expertise to the most difficult challenges of collaborating in medium and large sized organisations. Using a range of approaches and processes, he helps individuals and teams build creative muscle that they can take forward to meet future challenges.

He has spent the past 20 years helping designers and other professionals enhance their creativity and solve complex problems. As an internationally recognised researcher in the field of creativity, he has published in world-leading design and creativity journals and has actively contributed to the growth of creativity research in the UK – for example, he chaired and hosted the 2019 UK Creativity Researchers Conference. 

He created, then delivered the University of Central Lancashire’s distance learning MA Creative Thinking course for twelve years. During this time he supported professionals across a wide range sectors and has demonstrated that creative strategies can be enhanced through his approaches to executive coaching while unlocking value in an organisation. 

Presentation Title: The Science of Creativity for Design and CreativeOps

Outline: For the past 20 years, I’ve been fascinated by the study of creativity. In this presentation, I’m going to share some of what I’ve learnt about creativity, and how it applies to your world as professionals. Whether you consider yourself creative or not, I genuinely believe the science of creativity has much to offer professional practice in all its many forms. I’m not alone in this view: creativity has consistently been described as a critical 21st-century skill. The proposition goes that the world of work will change dramatically as the full impact of globalisation, automation, and advances in artificial intelligence (AI) and machine learning take root. Having an informed understanding of creativity is crucial to navigating this possible future. In this presentation, I’ll begin to explore a few insights to ignite your interest in creativity. With more time, through the DesignOps workshop, we’ll go deeper with “A Guided Dive into the Science of Creativity for Design & CreativeOps”. 

Workshop Title: A Guided Dive into the Science of Creativity for Design & CreativeOps

Workshop Abstract: Grab a snorkel! As the adage goes, when is the best time to get into the science of creativity: about 20 years ago. When is the next best time? Now! Creativity Matters In this two-hour online workshop, 10 delegates will dive into the science of creativity for Design & CreativeOps.

Creativity has consistently been described as a critical 21st century skill. The proposition goes that the world of work will change dramatically as the full impact of globalisation, automation, and advances in artificial intelligence (AI) and machine learning take root. Having an informed understanding of creativity is crucial to navigating this possible future.

About the Training: My training style is highly interactive; I like only enough “chalk and talk” to set up tasks that allow deep conversations to emerge. That is where the magic happens!

Workshop Aims: We’ll explore elegant, profound ideas that have shaped the science of creativity for the last 50 years. And, most importantly, how these can reframe and inform your own specific needs in Design & CreativeOps. This workshop will provide you with:

• A deeper understanding of the definition of creativity and how this relates to your professional practice

• A “map” with which to navigate the major ideas on what creativity is • Insights into your definition of creativity and how this connects with the science of creativity

• The opportunity to hone you’re listening and coaching skills, as well as share insight and knowledge as a group and in “creative dyads”

• Provide a robust framework on which to add new knowledge, as you future-proof design, innovation and creativity into your professional practice