Head of Design, Strategic Design Executive
Presenter Profile: Silke Bochat is a Design Executive with +15yrs international experience working in FMCG and non-FMCG corporations such as Colgate, PepsiCo, Mars, Vodafone or Beiersdorf. Over the past years, she has grown into an effective change agent weaving, implementing and scaling design and consumer-centric innovation into organizations and building, leading and transforming teams, capabilities and corporate culture. She is a strategist who has gained diversified design and business acumen throughout her career, having worked for both, agencies and large, ambiguous corporations, at headquarters and in regions, reporting to different functions from R&D, Marcom, Marketing to Supply Chain. Her experience includes multi-billion global icons as wells as small regional brands, mono-product as well as complex portfolios up to 10 categories and 1,600 SKUs, driving CX across design disciplines, functions and multiple channels whilst covering the entire design process from FEI to production.
Presentation Title: Designops – Scaling Design in a Large FMCG organisation
Outline: How to implement and scale design in large FMCG organisations – lessons learned from design at PepsiCo, Beiersdorf and Mars
• How to weave & scale design into the organization, a basic framework
• Setting the vision, defining roadmaps, phasing scale, achieving buy-in • The tricky thing called stakeholder management
• The role of DesignOps when it comes to scale
• Challenges & opportunities for Design in FMCG In this presentation, the audience is guided through a series of hands-on, actionable strategies and valuable insights on how to implement design in FMCG organizations from A to Z.
Whilst each chart covers a simple essence, and even appears to be at some time a logical basic, the presentation in its entity will lead to a priceless clarity in mind on how all instruments connect to one picture and where to start tomorrow to make a difference in the own organization.
Company Website – http://www.colgatepalmolive.com