Jose Coronado 
VP & Head of DesignOps

Speaker Profile: Jose Coronado is VP and Head of DesignOps at JP Morgan Chase & Co. He is the former Principal at Digital Impulsum. As a design consultant, he has worked with companies to help them build and expand their UX and Innovation programs. His project and client experience includes McKinsey, Accenture, Aquent, Bain Capital and AIG. Jose’s career includes leadership roles with Fortune 500 companies like ADP, Oracle and AT&T. He is the editor of Design Impact a digital publication where he shares leadership lessons from emerging and established design leaders around the world.

Presentation Title: The Strategic Value of Design Operations in Organisation Transformation

Outline: The Strategic Value of Design Operations in an Organization Transformation The impact of design in organizations is growing and the demand for design to scale is increasing. Organizations of different sizes are realizing the strategic value of design in the success of their product and innovation programs. Emerging and established design leaders need to create and lead global UX programs that leverage DesignOps as a key pillar of the organization transformation strategy. Exerting strategic influence and injecting design into the organization’s DNA requires a multi-prong approach focused on people, processes, tools and culture change. The design team needs to transform itself in order to drive the organization transformation. Teams need to be rewarded to collaborate and there must be incentives to promote fast learning and recognize risk taking. This presentation will focus on the lesson learned leading the global design program in a Fortune 500 company and include a wide array of examples where DesignOps played a critical role, the challenges encountered and how we solved them. The audience will leave with key takeaways that they can apply within their organizations to create sustainable design transformation programs.

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