Jeff Neely 
Global Executive Director


Presenter Profile: Jeff Neely leads the Global Business Services Design Team, at IBM – a group of 50+ designers around the world who apply Enterprise Design Thinking to solving some of IBM’s — and its clients’ — most complex problems. Jeff has a background in creative leadership and the past five years has been working with IBM to operationalise design thinking at scale.  

Presentation Title: ‘Covert DesignOps: How to Transform an Organization Behind Its Back 

Outline: Transforming your organization is really about transforming your people, and people are notoriously resistant to change. The advantages of incorporating human-centric design practices into your workflows are well documented, but not nearly as well-adopted. 

What if the secret is to empower your people to learn by doing? What if you didn’t use the word “design” at all? Learn how a small team in IBM’s Global Business Services completely transformed how the rest of the organization collaborates, makes decisions, and creates new market-ready offerings. 

Discover how the team adopted these practices without ever using the word “adoption.” 

Learn the value of research, thoughtful communication strategies, and how carefully recruited advocates can help you leverage these practices to drive your own transformation.

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