Dr. Florian Sametinger
Strategic Product Management Specialist for Apparel
Presenter Profile: Rosanna Haider is a Strategic Product Management Specialist in apparel at KISKA. Rosanna works as a strategic product management consultant for apparel. Together with her team, she plans product portfolios, segment and brand strategies. Sustainability here is already more than present and this field opens up a huge potential for change.
Rosanna will co-present with Dr Florian Sametinger
Presentation Title: Putting sustainability strategy into practice
Outline: The creative agency scene is in flux, with large-scale studios waving the sustainability banner and proposing innovation paths for clients that were previously unthinkable. At KISKA, embedding a circular approach into every step of the brand design process is becoming the new normal. Consulting clients from the very first concept to well beyond market launch, we appreciate the impact we can have on a range of industries. Strategically, as well as on the product and service levels. In this talk, we’ll share our challenges and experiences, starting with how we manifested the circular approach at scale across the global team-base. You’ll also learn how it’s being put into practice in services like UX/UI Design, Apparel and Gear Design, Product Experience Design, Transportation Design, and Brand Communication. Using projects, you’ll see how we brought a sustainable perspective to clients that (previously) did not make sustainability their priority. Finally, we’ll outline what the future of sustainability looks like to an international brand and design agency like KISKA.