Erica Rider
UX design lead for developer tools- Design System 

Presenter Profile: Erica was born Eric in the early 1970’s. Sid and Marty Kroft were on every Saturday morning with random ideas that on the surface seemed nonsensical but on deeper evaluation they made perfect sense, well that is the way Erica saw it. Fantastical worlds with talking flutes & hat people mixed with weekends painting with her grandmother and a dash of ADHD where the fundamental ingredients needed to shape the way Erica would see the world around her and approach future challenges. 

Not one for ever accepting “We do things this way because it’s the way it has always been done”, that mindset has guided Erica down a career path that is uniquely her, full of fun and hair raising problems to solve. Erica has worked in many different domains over the years. In 2018 Erica joined PayPal to lead a small internal design team at PayPal that is responsible for all of the tools and platforms used to build and run PayPal’s business. The daunting task was not for the week of heart, it was just the anxiety induced problem that excited Erica.

Presentation Title: ‘DesignOps 2.0 at PayPal’

Outline: Erica, who runs the small but mighty UX team for PayPal’s internal developer tools, is transforming the organization from an engineering-driven organization to a design-driven one. With a designer-to-developer ratio of 1/311 her team was seriously understaffed, but constraints lead to innovation. Her team addressed these core questions:

• What is User Experience? 

• What is a design driven organization? 

• What does it mean to design at scale? 

Nearly everything a product team deals with impacts UX. Traditional development issues like availability, latency, and even security and data design impact the user’s experience. When viewing the problem through this lens; the entire product team is responsible for the user experience and needs to be accountable for it, not just the UX team. The team found that scaling design is not about throwing more designers at the problem. Scaling design effectively is about operationalizing design, aligning closer with the principals of DevOps. How do we enable product teams to successfully deliver useful and useable products to their customers. This is an evolution that they call DesignOps 2.0 Erica will discuss the philosophy and end-to-end methods her team has developed around DesignOps 2.0 and where they are heading.

Company Website: