Katherine Wastell
Head of Design
The Co-op

Speaker Profile: Katherine is head of design at Co-op Digital, leading the design of products and services across the group.  With headquarters in Manchester, Co-op is almost 4 years into a digital transformation. Their mission is to create products and services that provide commercial return and community benefit.

Collaboration with colleagues enables agile and iterative ways of working across the group. A focus on service design enables Co-op to deliver products that work for both the customer and the business.Katherine’s background is in product design, specialising in visual and interaction design. Before the Co-op she ran a service design agency called Play, and worked on Sport and iPlayer at the BBC.

Presentation Title: Design Impact Frameworks – Quantifying The Value Of Design 

Outline: Design is historically hard to measure, in terms of impact for the business and the experience for a customer. We’ve been working on a tool to help us quantify the impact of design, and we’d like to share our journey with you.

Company Website: https://www.co-operativebank.co.uk

 

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