PHIL DEARSON & JESSICA GREGSON
Partners at Subsector

Jessica Rowley-Gregson and Phil Dearson, both partners in the consultancy, Subsector. They have both managed agencies over the last 20 years (digital and integrated) where they have worked with some of the world’s best-known organisations across almost all industry verticals. 

Jessica has spent much of her career working closely with businesses who want to communicate clearly with customers in retail environments, through events, in social media and digital channels and with advertising. When she’s not creating practical transformation plans for clients, Jessica sits on the Diversity Council for the British Interactive Media Association. She is also a member of Innovation Social, an affiliation of innovation leaders from agency, brand and startup worlds who believe that innovation will disrupt UK business for the better. Jessica also runs a boat design business where she  help people start life afloat.

Phil’s career started in market research. When the web was created, he migrated into the agency world where he held a variety of roles, making and marketing as Head of Digital, Head of Strategy, Head of Innovation, Planning Director and Technical Director. He eventually founded the business transformation consultancy, Subsector.

Phil works across a range of sectors including Government, the Arts, Beverages, Financial Services, Third Sector, FMCG, Retail, Fashion, Telecoms, Automotive, Health & Fitness and Entertainment.

 Outline

“The N2D Method”. Most organisations are struggling to keep up in a rapidly changing world. CEO’s, Founders and Leadership Teams need to make rapid investment decisions about transformation, innovation, communication, technology and more, in response to increasingly complex customer needs.

The N2D Method® is a Decision Model or Judgement Protocol. It provides evidence of customer needs, the degree to which an organisation is meeting these needs and an evaluated set of initiatives that will deliver the greatest impact.

The Method:

– clarifies what an organisation should focus on

– surfaces areas for innovation

– generates alignment between teams

– clearly signposts areas for further research or validation

– enables decision-making with more impact

– is effective for a range of use cases