Peter Fossick
Senior VP of Innovation and Design

Profile: Peter Fossick is a seasoned leader in design and innovation specialising in digital transformation using a range of approaches including HCD, Service Design, Zero Based Design, LeanUX and Agile principles to deliver customer-centric experiences within the service-product continuum. He has worked all over the world helping top tier corporations to transform their capabilities, organisations, business models, products and services. 

Peter wears many different hats; he is the founder of the IXSD Academy and the Senior VP at Factotum Design. He is the former Service Design Program Director at IBM, has been a Director of Strategic Design at Boston Consulting Group-Digital Ventures and Director at PublicisSapient.

Peter set-up the first BFA and MFA in Service Design in the USA and was the course leader for the MDes in Design, Innovation and Management at MDX. He been a full time lecturer at Glasgow School of Art, Director of Collaboration at SCAD, Course leader at Central Saint Martin (UAL) and a course leader at the Hong Kong Design Institute. He founded the IXSD Academy to help organisations apply design thinking and operationalise design practices at scale. 

Presentation Title: How to scale design capabilities to adopt different approaches to innovation and digital transformation.

Outline: Design and innovation as a set of practices is undergoing a significant change within the product-service continuum in the outcome economy. Seismic shifts  in the way we work and the impact of digital technology means that we have to deal with increasing complexity as digital disrupts every sector, transforming the services and the products we use.  

The increasingly dominant role of agile methodologies and the need to collaborate as we deliver outcomes at speed, has precipitated the emergence of Operations as a way to close the loop between strategy, design and implementation.

Ops is a way of systemising design and innovation using a new and distinct set of approaches and activities that function alongside and dovetail with each other. 

This talk will focus the operationalisation of on innovation using a range of approaches and service design in the creation of customer-centric, omni-channel experiences as an approach for digital transformation. I will talk about the changing roles of designers, researchers and developers in the core team and how we measure the impact of design and innovation.

This presentation will show how Ops can be applied to develop capabilities to deliver impactful change and transformation, while working at pace to significantly reduce the time to market of user-centric products and services while unlocking value in the business.



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