Head of EY-Seren in AIM

Hammad Khan is the Head of EY-Seren AIM, covering the unified markets of Africa, India and the Middle East. Previously based in London and with 20 years of experience in human centric design, Hammad has spearheaded the AIM region expansion of the EY-Seren design group since being acquired in 2015. 

Hammad is interested in how we reconcile European and global design principles, cultural identities and design practices within emerging markets while recognising and respecting specific and contextual cultural differences. Hammad will talk about his experience of how design operations have been adapted and developed within a ‘Big 4’ management consultancy – EY, and then how they have scaled DesignOps across Africa, India and the Middle East.

Hammad will highlight the challenges and the amazing journey they have been on at EY-Seren in AIM. In this talk he will share insights, lessons, tips and inspiration from how the group have used organisation design, established innovation centres, developed tool chains, developed brand design and recruited a ‘mobile’ talent pool to set up  the ‘AIM’ design practices at EY-Seren. He will focus on how DesignOps are the key to making it all work.