Creative Director of Publicis Sapient

Douglas is the Creative Director of Publicis.Sapient in charge of championing service design driven business transformation. Prior to this, we was Head of Design at EY Seren where he led Service and Experience design teams to shape customer experiences and lead  transformational change within both public and private sector organizations. He has over 25 years experience in defining and shaping digital products and solutions for leading global corporations. He has produced hundreds of successful web and mobile products and services throughout his career, including the first and longest running wearables site to use biometric data, the Polar Personal Trainer, and has embedded design-driven innovation in companies such as EDF Energy Blue Lab, Warner Leisure Hotels and in Nationwide Building Society, where he currently spends most of his time.


Closing the gap between service design and delivery
In this course, Douglas Smith will show you how you can use DesignOps as the glue between Service Design thinking and the production and delivery of services and products. Learn how Designops enables your teams to identify and realise the full value of service design driven projects by ensuring concepts, issues and value realisation models are linked end to end, from the design artefacts right through to your Jira tickets and user stories.